Hey, we’re Ention!
Who we are. What we do.
My name is Juho-Taneli Henell. I hope I pronounced that correctly. I’ll be your guide here today. I’m the CEO, Founder, Lawyer, Astronaut and Secret Agent at this massive undercover international design agency extravaganza. No, but really, there is no jiggery-pokery going around here. We’re not some big-ass design firm, and we wouldn’t pretend to be one either. It’s just me, and when needed, a couple of great extra hands. So, there’s that out of the way.
What we do, in all its glorious simplicity, is that we help businesses become brands that people love. We do it with the help of research, some strategy, and sexy design. It’s not easy, trust me, but that’s why we’re doing it. We do love a challenge. Anyway, here’s the story of how all of this started.
How it all started.
Once upon a time, there was a little boy named Juho-Taneli. He was two years old and no, seriously I can’t do it this way. Let’s just drop the third-person crap., shall we?
I was two years old when my mother noticed I had a thing for design and branding. I can’t for the life of me remember this myself, but I’ve been told this quite a few times. When I sat in a stroller, being pushed around town I used to point at cars and say the name of that specific car brand. I knew them all, and I could recognize them by their looks, and their distinct logos.
A few years later, when I’d learned how to read I got an atlas from my grandfather. It was one of the first books that took me by storm. I would read and look and gander at it for hours. I would look at the flags, memorise the capital cities of the countries, and just simply look at different maps of different places around the world. At one point I could tell almost every single countries’ flag and their capital city. It’s fair to say that I am quite rusty nowadays. I still have that very atlas to this day and you can tell it got used very often back in the days as the bindings are worn out.
Another few years go by, and my passion for flags had been replaced by a new passion. Video games. I played everything from the latest Need for Speed and Colin McRae Rally to the latest installment of FIFA. I played everything I could get my hands on at the time – mostly just cheap indie games or demo versions. However, the reason I am a designer today is that I played a specific racing game called Trackmania. The franchise still exists, and I’d definitely recommend picking up a copy if you’re into racing. Back in its most popular days there were lots and lots of different racing teams, also called clans. I played online, of course, and every clan had a different insignia or logo. It got to the point that I enjoyed making logos for the clans more than I enjoyed the actual game. That’s where my passion for logo design came.
In 2012 I sold my first logo to a business selling window blinds in California. I was 14 years at the time, and the rest is history. Since then I’ve slowly graduated from creating logos, to full visual identities to now making brand strategies as well. Design has always been a big interest and passion of mine, and it is honestly something I would do if there were no such thing as money.
Our design philosophy.
Picture a white sheet of A4 paper, taped to an elevator door, quickly printed by an employee, set in Times New Roman to warn that the elevator is out of service. From a design perspective, one might say it’s boring or possibly even ugly. Yet, it says exactly what it needs to say. It get’s the job done, and it does so excellently. It’s functional. It’s clear. It’s great design.
You see, in a world filled with noise, it’s the clear signals that get heard. Not those who shout the loudest, not those with the flashiest design, not those with the loudest colours, and definitely not those who use pop-ups on their websites to grab your attention while all you want to do is leave. That’s all noise, and we all know what noise does; it distorts the message you’re trying to communicate.
That’s why we’re doing things a bit differently than others.
Yes, we design the exact same things as many other design agencies do, but we do it in a different way. A better way, we feel. We’re that sheet of paper. Functionality over fancy. Obvious over clever. While others strive to be loud, noisy and bold, our designs are understated, invisible and boring. It might sound counterintuitive, but in the end, good design boils down to two very simple things:
- Making things functional.
- Communicating things clearly.
Noise doesn’t contribute to those things, and that’s why we believe our way of doing things is better.
Whether you need a logo, app icon, website, business card, flyer, brochure, letterhead, roll-up, banners, advertisements, social media posts, icons or a whole new visual identity, we’re here to help.
We’re not exclusive, we’re not innovative. We’re black on white, Times New Roman, legible texts and clear structures. We’re people talking to other people. We’re here to help you cut through the noise. We are voluntarily nothing special. Just like this website. Just like our logo. Just like everything else that we do.
However, we look good and it gets us heard. The same goes for our clients. They look good and they get heard by their customers without being flashy and begging for attention. I guess that proves the very point we’re trying to make here. Less is more.